U.S. Meat Industry Video
PROJECT
ADES 3513: INFORMATION DESIGN & DATA VISUALIZATION
Each team is responsible for identifying an NGO, a non-profit organization, a governmental agency or a philanthropic group on whose behalf it will create an well- contextualized, comparatively presented, information design experience targeted at a particular audience or set of audiences that would allow them to change or advocate for change in and/or around an issue.
TIMELINE
10.31 — 12.10.19
First draft of an informational exposé video made with the purpose to contextualize meat eating habits in the United States, and to explain the far-reaching effects created by the scale of this industry.
OVERVIEW
Figma
Adobe Photoshop
Adobe After Effects
Adobe Premiere Pro
TOOLS
Myself + 3 other classmates
TEAM
FIRST DRAFT
This is the outcome for the project given our 5-week timeline. We planned to include 5 sections: Resources/Environment Effects, Health, Costs, Government, and Alternatives. Each were meant to outline and contextualize the different ways the meat scale of the meat industry has impacted our lives and the way it is intertwined with so many other factors.
We only got through the first half of the "Resource" section after including the intro and contextualizing the history of meat-eating in America. Given more time, we would complete the other sections and a conclusion.
THE MEAT INDUSTRY
CONSUMES
MASSIVE
RESOURCES
The livestock sector is responsible for approximately 15 percent of all human greenhouse gas emissions, about equivalent to all the direct emissions from transportation.
Source: Brian Machovina, ecologist
MEAT EATING
CAUSES MANY
HEALTH EFFECTS
While red meat does produce some helpful things for the body such as red blood cells and nutrients that build muscles and other body tissues, the negatives far outweigh the positives. The regular consumption of red meat causes a number of health problems, such as heart disease, some cancers, kidney problems, digestive issues, and in some cases death.
MEAT
IS NOT
CHEAP
A study done for the Journal of Hunger & Environmental Nutrition found that the average cost for a week of meals following the MyPlate guidelines costs $53.11.
Comparatively, the same study created a Plant Based Olive Oil, or PBOO diet that shadows the same guidelines of MyPlate and found that a vegetarian PBOO diet only costs $38.75 a week.
It's only cheaper than plant-alternatives because of government subsidies.
