Motley
Fool
Web-Responsive Rebrand
PROJECT
ADES 2523: PATTERNS & SYSTEMS
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Each student team will plan and develop iterative, team-based design and execution of the digital components, products and systems that shape the perception of a brand across online platforms.
TIMELINE
1.14 — 3.06.19
Mobile, tablet, and desktop prototype that facilitates a key user flow or scenario of use
DELIVERABLES
OVERVIEW
Systemic brand redesign across different screen sizes. We aimed to subvert the patterns of typical financial advising sites that tend to appear rather sterile and impersonal, and instead bring out the more playful mission of Motley Fool.
TOOLS
Adobe Xd
Adobe InDesign
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TEAM
Myself + 3 other classmates
INVESTMENT
SITES ARE
KIND OF
OVERWHELMING
Spend just a few minutes browsing the most popular investment sites, and you'll probably begin to feel pretty lost and overwhelmed in no time at all. These sites are appealing to raw numbers and abundant information, which feels impersonal and sterile.
MOTLEY FOOL
APPEALS TO
OUR HUMANITY
The mission of Motley Fool is to "Get people serious about their finances through humorous, digestible content." They aim to make investment easy to understand, and to be more broadly accessible by appealing to our humanity rather than raw numbers.
LET'S MAKE
INVESTMENT
PERSONAL
By steering Motley Fool away from the conventions of traditional investment sites, we tried to infuse their brand with a more personal and human image.
