Motley

Fool

Web-Responsive Rebrand

PROJECT

ADES 2523: PATTERNS & SYSTEMS

Each student team will plan and develop iterative, team-based design and execution of the digital components, products and systems that shape the perception of a brand across online platforms.

TIMELINE

1.14 — 3.06.19

Mobile, tablet, and desktop prototype that facilitates a key user flow or scenario of use

DELIVERABLES

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OVERVIEW

Systemic brand redesign across different screen sizes. We aimed to subvert the patterns of typical financial advising sites that tend to appear rather sterile and impersonal, and instead bring out the more playful mission of Motley Fool.

TOOLS

Adobe Xd

Adobe InDesign

TEAM

Myself + 3 other classmates

INVESTMENT

SITES ARE

KIND OF

OVERWHELMING

Spend just a few minutes browsing the most popular investment sites, and you'll probably begin to feel pretty lost and overwhelmed in no time at all. These sites are appealing to raw numbers and abundant information, which feels impersonal and sterile.

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MOTLEY FOOL

APPEALS TO

OUR HUMANITY

The mission of Motley Fool is to "Get people serious about their finances through humorous, digestible content." They aim to make investment easy to understand, and to be more broadly accessible by appealing to our humanity rather than raw numbers.

LET'S MAKE

INVESTMENT

PERSONAL

By steering Motley Fool away from the conventions of traditional investment sites, we tried to infuse their brand with a more personal and human image.

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Meat Industry Video

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NEXT PROJECT

Denton Community

Food Center

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